MULTIFACETED MEDIA GROUP
A place for off-topic thoughts: Comic books, movies, television and whatever
Wednesday, September 16, 2015
#YourName2016A pre-debate look at the GOP candidates on social media
By J.M. Berger
Top 10 other hashtags used by users who tweeted a candidate's official tag (case-sensitive)
It’s easy sport to count hashtags as a measure of success, and by that basic measure, it’s pretty clear that Donald Trump is crushing his competition on Twitter. In part, this is due to his longstanding and unfiltered presence on the platform. @RealDonaldTrump is the kind of Twitter account that generates buzz, if not always affection.
But there are other ways to use hashtags to gain insights. One approach that I’ve found useful is to examine the other hashtags people used by people who use a hashtag of interest. In other words, what do users who tweet #Trump2016 talk about when they are not talking about Trump?
In advance of tonight’s CNN debate, I ran this analysis on the primary hashtags used by each of the top five candidates, as ranked by CNN’s poll of polls used to determine who would participate and how they would be placed on the stage. I plan to do the same analysis for the Democratic candidates as we get closer to their first debate.
The hashtags I used were based on the better-performing of the candidate’s official tag or their name combined with 2016, or both if they performed very similarly. The hashtags analyzed were #Trump2016, #Jeb2016, #AllInForJeb, #Walker16, #Carson2016, #CruzCrews and #Cruz2016.
I collected the last 200 tweets for each user who tweeted the tag, within Twitter’s search API limits (this is roughly all tweets from the past week, or about the most recent 3,000 tweets if the tag appears more than 3,000 per week). The hashtags were analyzed on a case-sensitive basis.
It comes as no surprise that Donald Trump is outpacing the competition by leaps and bounds. His success is partly organic, but it is also significantly driven by online activism, including a highly organized group of users who employ #tcot (Top Conservatives on Twitter) and #PJNET, the hashtag associated with the Patriot Journalist Network, a website and Twitter app used to organize social media campaigns with an extremely conservative bent.
Third-ranked was #MakeAmericaGreatAgain, the campaign slogan. While this tag, measured separately, performed almost as strongly as #Trump2016, its performance closely tracked the latter tag, suggesting it has basically the same user base.
The fourth-most used hashtag, #WakeUpAmerica, is associated with anti-immigration rhetoric, much of it specifically anti-Muslim in nature, which may have been emphasized by the anniversary of September 11 falling within the sample period.
Below the top five, hashtags ranged over a number of fairly divisive issues, such as gay marriage, exactly whose "lives matter" and the Iran deal. Users also heavily tweeted the hashtags of other candidates, often in attack mode.
Perhaps the most interesting finding in the data is how poorly Jeb Bush is performing, which seems to be a a direct result of a lackluster social media strategy, despite his second-place standing in the polls.
Bush supporters are using three competing hashtags to promote his campaign -- #Jeb2016 (the most-used by a thin margin), #Bush2016 and the tag being promoted prominently on his website, #AllInforJeb. The latter is a terrible hashtag, in part because it capitalizes each word, which means on Twitter’s sans serif typeface, the lowercase Ls in “All” visually merge with the capital I, producing the confusing appearance of #ALLLNFORJEB.
No matter how you slice it, even if you combine all three tags, this is an embarrassingly small showing for a frontrunner, many times smaller than tweets in support of Trump.
Because tweets about Jeb were widely dispersed among the three different tags, Trump supporters were able to tap dance all over Bush supporters on #Jeb2016. Users who employed the #Jeb2016 hashtag tweeted #Trump2016 almost ten times as often. The top five hashtags used by those who tweeted #Jeb2016 were identical to the top five from the #Trump2016 users, although in slightly different proportions.
The simplest explanation for this is borne out by an examination of the tweets collected: #Jeb2016 has been weaponized against Bush by Trump supporters, and very effectively too. The #WakeUpAmerica hashtag ranked even higher in the #Jeb2016 dataset, suggesting the immigration issue is driving a significant chunk of anti-Bush activity.
In light of this, I looked at the users who tweeted #AllInForJeb, expecting to find more genuine support. Here, Bush’s tag ranked first and performed better than #Trump2016, but only by about four to one, and on much lower volume.
Other than this mixed tidbit, the news was not especially good. #tcot and #GOPDebate were second and third. The fourth most-tweeted tag was #sayfie, a Florida political website whose coverage is not especially friendly to Bush, and fifth was #WakeUpAmerica, the anti-immigration tag, representing another hostile constituency. #PJNET, trending mostly toward Trump, ranked eighth and a Ted Cruz hashtag, #CruzCrew, ranked 10th.
Below the top lines on the chart, hashtags used by the #AllInForJeb crowd very much suggest the output of a political machine rather than words from the hearts of ordinary humans, with top-ranked tags including #GOP, #nhpolitics, #FITN (another New Hampshire primary tag), #ncpol and #iacaucus -- none of which ranked particularly high among his competitors. The political class is turning out for Bush on social media, but fewer ordinary voters.
Would a stronger social media game would help Bush compete more effectively with Trump? Probably, but it's not a slam dunk. Based on the organized activist component observed in #Trump2016 tweets, The Donald's supporters are probably not tapped out on capacity, and they could respond strongly to a strong counteroffensive.
Scott Walker, ranked third in the CNN poll of polls, promoted his campaign with the official hashtag #Walker16, rather than #Walker2016. The good news for Walker is that his tag crushed all three of Bush’s hashtags for overall volume, but he in turn was similarly dominated by Trump. On the bright side, users who tweeted #Walker16 did so more than 10 times as often as they tweeted #Trump2016, in sharp contrast to Bush’s performance.
Beneath this relatively optimistic result, however, trouble lurks. An extraordinarily large number of tweets by people who used the #Walker15 hashtag also used tags that were hostile to the candidate. The number two tag, #wiunion, was devoted mainly to attacks from the left on Walker’s anti-labor record as governor of Wisconsin, although a significant number of supporters were using the tag for counterattacks.
The fourth most-tweeted hashtag was #UniteBlue, a liberal activism hashtag and social media app that roughly mirrors #PJNET, and the fifth was #p2, a hashtag used by progressives that roughly mirrors #tcot. It's very unusual to see these tags outperform their conservative counterparts, especially within a discussion of a conservative candidates.
In short, a whole lot of people using the #Walker16 hashtag are organized adversaries of the candidate, but at least they aren’t his competitors.
The top hashtags were fairly light on issue-based keywords aside from a few current GOP staples reflected by all the candidates -- #IranDeal, #KimDavis, and variations on the Which Lives Matter theme.
Ben Carson had a tougher, weirder run of it. Like Bush, tweets were divided pretty widely between two hashtags, the official #BC2DC and the unofficial #Carson2016.
Among users who tweeted either hashtag, #tcot and #PJNET ranked first and second, with #WakeUpAmerica coming in third, all easily beating the candidate’s hashtag within the sample.
Among users who tweeted #Carson2016, almost twice as many tweeted #Trump2016, again pointing to the weaponization of an obvious hashtag. This may have been driven partly by a dustup between the two candidates last week. On the official hashtag, #BC2DC16 beat #Trump2016 by about five to one.
Top issues for Carson tweeters included Iran, Planned Parenthood and gun control, which appeared at somewhat higher ranks than they did in his competitors’ charts.
Just in case you had any doubt that it’s difficult to be a prominent African-American in the Republican Party, racially charged hashtags ranked noticeably higher among users who tweeted #Carson2016 than among any of the other candidates.
These included #WhiteGenocide (16th) -- favored by racist extremists -- and #cuckservative (23rd), which is a whole story unto itself. A notable number of users employing the #Carson2016 hashtag were neo-Nazis and various other flavors of white supremacist.
The fifth-ranked Republican in the poll of polls was Ted Cruz, and his results may provide some measure of consolation to Bush, as his poll numbers remain fairly low despite a relatively strong social media game.
The campaign’s clever hashtag, #cruzcrew, outperformed #Cruz2016 handily, and both showed signs that they were mainly being used by supporters. The success of the former was driven, at least in part, by the branding “Cruz Crew App,” a social campaign application with gamification elements, although as a percentage of all actual tweets, the app’s impact was difficult to gauge.
Users who employed either #CruzCrew or #Cruz2016 did not primarily tweet Cruz-related hashtags, with first, second and third place taken by #tcot, #PJNET and #WakeUpAmerica respectively in both sets.
#CruzCrew users were slightly less focused than those tweeting #Cruz2016. Bitcoin made an unexpected appearance near the top of the issues list, which may be driven by the presence of non-Cruz spammers and apps in the set (people likely to install a Ted Cruz app are probably pretty digitally promiscuous). The usual suspects were present -- Iran, Planned Parenthood, gun control -- with a slightly heavier emphasis on anti-abortion issues than some of the other candidates.
There are a couple of useful findings in this preliminary look at how the primaries are playing out on social media.
First, if you’re running for president, you should make an effort to own #YourName2016, because if you don’t, other people will step up and appropriate it, and you can’t rely on them to be friendly, especially if you’re tangling with Donald Trump.
Second, mention your enemies, and encourage your supporters to do so. Trump’s social media game includes pervasive mentions of whichever candidate he is feuding with at the moment. When you search for information on a non-Trump candidate on Twitter, you’re likely to see a lot of negative comments. While few candidates would care to go toe-to-toe with Trump in the arena of negative campaigning, it might be better to put up a fight than to simply forfeit the battlefield.
Third, use your own hashtags. Jeb Bush tweeted #edreform, an issue based tag, almost seven times as often as he used #AllInForJeb, which he has only ever tweeted 12 times. He has never tweeted #Jeb2016. In contrast, Donald Trump has tweeted #Trump2016 154 times and #MakeAmericaGreatAgain 122 times since late April.
Fourth, use existing activist hashtags. While there may be nuanced arguments in favor of avoiding #tcot, Republican primaries are clearly about the base, and #tcot is widely used by the base. If an existing tag is not working for you, it might be working against you.
Fifth, volume, volume, volume. Ted Cruz is outperforming his poll numbers on social media in part thanks to higher levels of activity. Users tweeting #Cruz2016 averaged 99 tweets per day and #CruzCrews scored 84, compared to 70 for #Trump2016 and 38 for #AllInForJeb. Trump’s numbers here are not necessarily a sign of weakness; the overall performance of the hashtag suggests the tweets-per-day stat is dampened by the large amount of casual interest in his campaign, which is a plus, not a minus.
Sixth, clever counts, but only up to a point. #CruzCrew works, in part because it’s a good hashtag, but mostly because it’s being driven by the app. In contrast, #AllInForJeb is an awkward mouthful made moreso by the lowercase L, uppercase I problem. Which brings us back to the first point. #YourName2016 is what voters expect and what they will look for. If you’re going to be clever, follow the Cruz example and make an effort to promote your hipster hashtag concurrently with boring old standard model.
Sunday, April 12, 2015
Daredevil vs. Arrow: A Qualitative AnalysisHere's a handy chart evaluating the differences between Daredevil and Arrow. Because I know you needed one.
Thursday, May 8, 2014
A Godzilla Binge-Watching Continuity Guide
Click image for larger version
The Internet's buzz engines are fully engaged with the upcoming release of Godzilla 2014, and to guide you through the morass of blog posts and listicles, I have created a chart that shows the continuity of all Godzilla movies ever made, as well as some other kaiju flicks whose continuity significantly overlaps with the Godzilla series.
If you're looking to binge watch some classic Godzilla prior to the new movie's release, this should help you keep the stories and the ordering straight. Start at the top and follow the arrows down to get a continuous story passing through multiple sequels.
Movies (like Mothra and Rodan) that are not directly or indirectly sequels to Godzilla 1954 feature other monsters that make appearances in the Godzilla movies they are linked to.
You can generally get by skipping around this list, or skipping some movies within any of the lines of continuity, as long as you keep them roughly in order. Godzilla isn't Keyser Soze -- you don't have to keep track of all the details to have a good time.
You can also use it if you're planning some wonky nerdsploitation post about Godzilla's size changes, in order to avoid making wrong assumptions (such as that Godzilla changes size in a continuous series starting in 1954) that invalidate your thesis.
People are generally aware that there are a lot of Godzilla movies. In fact, there are 28 in total, starting with the 1954 original, and not counting the 1998 American abomination, as well as a 1973 live television series called Zone Fighter, which is one of the craziest things you are ever likely to see. There are also a couple of animated series hardly worth mentioning.
A handful of other monsters have also starred in their own movies, which made notable contributions to the Godzilla canon by virtue of crossing over from their own realms into Godzilla's history. The most important of these is Mothra, who is a major player in the Godzilla franchise throughout the years, in addition to headlining her own move and a 1990s movie trilogy.
Godzilla 1954 is a remarkably serious movie, when you put the special effects in context of the time and budget, and it is the wellspring from which all other Godzilla movies spring. In it, Gojira (the monster's Japanese name, which transliterates reasonably closely to Godzilla) is revealed to be a monster created by the radiation fall-out of a nuclear explosion. He wreaks havoc against Japan and is defeated by an even more terrible weapon, the Oxygen Destroyer, which itself has the potential to unleash even more horrifying environmental consequences.
That said, the plot of this movie is essentially Godzilla trashes Japan, and Japan kills him. Even if you haven't already seen it, the original will feel awfully familiar. You will be forgiven for skipping ahead to the more bizarre and colorful entries on the list.
From 1955 through 1975, the original film inspired a series of sequels which are all considered to be more or less in the same continuity, even if it is occasionally hard to reconcile them. This is known as the Showa period for Godzilla, and it is highlighted in blue in the chart above. Although Godzilla dies at the end of the original film, but a second Godzilla emerges and continues as the antagonist/protagonist through the Showa movies.
Godzilla is initially a force of pure devastation, but as the series goes along, he becomes more of an antihero, defending Earth or Japan against other, worse threats, frequently of alien origin. His impact was initially softened by the often silly plots and production values of the Showa series.
In 1964's Ghidorah: The Three-Headed Monster, Godzilla completed what is known in the world of professional wrestling as a "face turn," agreeing to help save humanity against the alien monster Ghidorah after a sitdown and good talk with giant pterodactyl Rodan and the noble monster, Mothra. No, seriously, they sit down and talk it out.
After this, Godzilla spends more and more time defending Japan against worse monsters, who are usually serving some kind of alien agenda. Although he still causes a lot of collateral damage, he is essentially the hero of the series from this point forward. The Showa series blazed through a lot of pretty insane stories before petering out in the mid-1970s. If you're looking to refresh your memory of the cheesy Godzilla from your childhood, you should Netflix or Hulu one of the blue movies.
Godzilla went into hibernation for 10 years, before 1984's The Return of Godzilla rebooted the franchise (and here you thought reboots were a 21st century invention). The movie was a direct sequel to the original 1954 Godzilla, and it discarded all the movies that followed it. This was the start of the Heisei era of Godzilla, highlighted in red in the chart above. Godzilla returns sporting an ever sleeker look, and the Heisei series as it progresses arguably delivers the best-designed monster suits of the entire run. In the third film of the series, racist time traveling aliens try to erase Godzilla from history (because Godzilla inadvertently leads to Japan's global hegemony), but due to the butterfly effect, they succeed only in causing Godzilla to be born somewhat later in time and in a much larger size.
Time travel aside, the Heisei movies followed a tight continuity and featured the only character to recur through multiple movies, Miki Saegusa, a psychic with a mental link to Godzilla (one or two characters come back for a second run, but no one appears in nearly as many movies as Miki). Through most of the Heisei period, Godzilla is best understood as the enemy of my enemy who is also pretty much my enemy, even though he does end up driving off the usual assortment of alien menaces and whatnot. Despite this, and mainly through the character of Miki, we do develop a certain affection for the big guy, even as he levels increasingly large swathes of Japan.
The Heisei series ended with 1995's Godzilla vs. Destoroyah, in which a monster born from the Oxygen Destroyer of the original film battles the King of the Monsters until Godzilla's radioactive heart melts down (don't ask), although his mantle is taken up at the end of the film by Godzilla Jr. (just don't even ask). This brings things nicely full circle, and the story arc of the Heisei series (while punctuated by some weird shit) is generally pretty coherent and rewarding. If you're looking for a cool Godzilla and can tolerate the occasionally ridiculous element, pick one of the red movies.
In 1998, the Americans released a movie under the name Godzilla, of which we do not speak.
Toho, the film company responsible for all this madness, again rebooted Godzilla in 1999, with Godzilla 2000, which is the start of the misnamed Millennium series and the return of the fearful, destructive Godzilla. The misnomer is in the word "series," not Millennium, as the group of movies are largely a series of reboots with the occasional weird continuity going back to the Showa series. For various reasons having to do with box office and creative fatigue, Toho never quite settled on the approach it wanted to take, and most of these movies are standalone sequels to the original. Despite this, there are some interesting and entertaining installments, although the special effects were very uneven.
The Millennium series still used miniatures and men in suits, but it mashed them up, often unsuccessfully, with computer-generated graphics, and neither side of the equation represented particularly strong examples of the genre. Nevertheless, most of these flicks are pretty serviceable and some are quite strong. If you're looking for the most recent and modern Godzilla, pick from one of the black movies in the middle of the chart, but keep in mind that they're up and down.
All of this came to a crescendo in the "final" Japanese Godzilla movie (for now), Godzilla: Final Wars in 2004. There is very little plot here. Godzilla is a force of destruction, but aliens take control of all the other giant monsters of the world, and set them against the only monster pure and strong enough to defeat their plan of conquest. What ensues is two hours of Godzilla crushing nearly every monster that ever appeared in a Toho movie, before crushing the aliens as well. It's pretty awesome if you know the monsters from watching previous movies in the series. So if you're just interested in monster carnage, final wars is the movie for you.
THE BOOKJihad Joe is the first comprehensive history of the American jihadist movement, tracking the phenomenon from the 1970s to the present. The book has been praised in reviews by the New York Times, Publisher's Weekly, the Washington Times, Redstate.com, Library Journal and more. It is available in hardcover eveywhere books are sold, as well as Kindle, Nook and Google ebook editions.
ISIS: THE STATE
Stern and J.M. Berger co-author the new book, "ISIS:
The State of Terror," from Ecco, an imprint of
HarperCollins. The book, on sale now, examines the rise of the Islamic State in Iraq and Syria, its
potential fall, how it is transforming the nature of extremist
movements, and how we should evaluate the threat it presents.
Jessica Stern is a
Harvard lecturer on terrorism and the author of the seminal text
Terror in the Name of God: Why Religious Militants Kill. J.M.
Berger is author of the definitive book on American jihadists,
Jihad Joe: Americans Who Go to War in the Name of Islam, a
frequent contributor to Foreign Policy and a non-resident fellow
with the Brookings Institution, Project on U.S.
Relations with the Islamic World.